Sonny
A THREE-PART VISUAL NARRATIVE that traces the journey of a determined young boxer—from humble beginnings in a small country town to the brink of his much-anticipated professional debut. The project comprises raw, short-form videos transitioning from the streets to the gym, all achieved with quick turnarounds. These videos not only successfully promoted the fight night but also provided ticket buyers with an insight into the fighter's personal narrative, enhancing their connection with the upcoming event.